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Is Your Web Site Working For or Against You?
Southwest Florida Business Today
April 11th
For most businesses, having a Web site is just as important as having business cards, phone or fax machine – although they don’t always realize it. Fortunately, an increasing number of diehard technophobes are beginning to acknowledge that an Internet presence is more necessity than mere luxury.
“People may know they should have a Web site, but they really don’t know how it should function or how it is supposed to generate a return on their investment,” he said. The World Wide Web offers enough evidence of this. Within that vast, virtual universe exists a seemingly infinite number of sites with varying degrees of static information, all ready for loading on to computer screens at varying rates of speed with their varying bits of aesthetic enhancements animated icons, orchestral effects, etc. Yet a site can be pretty to the eyes and ears and still be pretty useless in terms of fulfi lling its primary purpose, something Geist describes in “no, duh” terms.
“A Web site’s primary function is to make more money for your business,” he said. “But some people, they just don’t get it.” Those who do “get it” have embraced the notion that Web site capabilities shouldn’t be solely relegated to functions of information technology savvy individuals. In fact, if the technology is viewed as an extension of marketing, public relations and advertising needs, those folks in IT might come in at the end of the discussion about Web site development.
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| Attachment(s): | WEB_TRENDS.PDF |
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Internet Office provides professional technology news stories, tips and trends to the Naples and Southwest Florida Business Leaders to help communicate and convey technology news that will ultimately impact their business, team and bottomline.
Internet Office, Inc. Software as a Service Article, Lessons from the Past, Lead to the Future
It’s a smart part of life to stop, look and listen to lessons from the past, learning where the future may take us. Over the past 8 years, technology and internet technology in particular, has had such a profound change on societal, business and family behaviors that future generations will surely be studying and writing about our present – their past – for generations to come, deciphering this defining point in history.
What our past teaches us today – is that it took 50 years of trial and error, pain and high cost to find the holy grail of “better computing.” Ultimately, the lesson learned was that the wisdom of yesterday – the Mainframe era - is still the best way to “compute.” Information Technology has since come full circle, returning to its very roots and again providing centralized and managed Software and Infrastructure Services.
According to analyst firm IDC, “In 2006 the software-on-demand delivery model represented $3.7 billion in revenue,” and “IDC believes this opportunity will reach $14.8 billion by 2011, representing a compound annual growth rate of 32%” (IDC, “Worldwide Software Business Strategies 2008 Top 10 Predictions,” Doc # 210334, January 2008).
SaaS, which stands for Software-as-a-Service, is a software application delivery model where a vendor develops a web-native software application and hosts and operates (either independently or through a third-party) the application for use by its customers over the Internet. Customers do not pay for owning the software itself but rather for using it, similar to phone or cable television billed as a low monthly payment.
SaaS is generally associated with business software and is a low-cost way for businesses to obtain the same benefits of commercially licensed, internally operated software without the associated complexity and high continued cost. Internet Office, Inc., a local Southwest Florida technology leader, recognized this shift and developed a SaaS solution for small businesses that significantly decreases their year-over-year IT cost while increasing efficiencies and productivity.
Many types of software are well suited to the SaaS model, where customers may have little interest or capability in software deployment, but do have substantial computing needs. Application areas such as Customer Relationship Management, Contact Management, Human Resources, IT Service Management, Accounting, Web Content and Email are just a few of the initial markets showing great SaaS success.
SaaS is a significant shift to the software delivery and maintenance models that have been architected over the last 40 years and will affect most business in years to come. Its impact is felt across today’s software deployment models of Desktop, Server, Virtual, Client Server and Intranet technologies. It directly affects Network Infrastructure by “becoming the network” and eliminates or significantly reduces network equipment and support costs. SaaS is returning the IT community to yesterday’s roots providing a proven and solid framework for tomorrow. Ultimately, its benefits will redefine future computing practices and at the same time help GO GREEN because of the reduced energy consumption and heat output from today!
Internet Office Solutions: Web Site Design, Web Sites, Web Hosting, Domain Names, Internet Marketing, Search Engine Optimization
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Technology is a broad concept that deals with a species' usage and knowledge of tools and crafts, and how it affects a species' ability to control and adapt to its environment. In human society, it is a consequence of science and engineering, although several technological advances predate the two concepts. Technology is a term with origins in the Greek "technologia", "τεχνολογία" — "techne", "τέχνη" ("craft") and "logia", "λογία" ("saying").[1] However, a strict definition is elusive; "technology" can refer to material objects of use to humanity, such as machines, hardware or utensils, but can also encompass broader themes, including systems, methods of organization, and techniques. The term can either be applied generally or to specific areas: examples include "construction technology", "medical technology", or "state-of-the-art technology". People's use of technology began with the conversion of natural resources into simple tools. The prehistorical discovery of the ability to control fire increased the available sources of food and the invention of the wheel helped humans in travelling in and controlling their environment. Recent technological developments, including the printing press, the telephone, and the Internet, have lessened physical barriers to communication and allowed humans to interact on a global scale. However, not all technology has been used for peaceful purposes; the development of weapons of ever-increasing destructive power has progressed throughout history, from clubs to nuclear weapons.
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